MetLife México, Exitus Credit y Murguía presentaron VidaLuz Seguros, un modelo que incorpora opciones de protección financiera y servicios de salud destinados a personas con limitado acceso al mercado asegurador. La oferta inicia en 195 pesos al mes y se dirige a distintos perfiles y etapas de vida.
El portafolio está conformado por 10 pólizas que incluyen coberturas de vida, consultas médicas digitales ilimitadas, estudios de laboratorio, asistencia dental y visual, así como apoyo funerario. Las tres organizaciones indicaron que estas alternativas buscan atender a usuarios que requieren soluciones integrales y compatibles con su economía familiar.
Como parte del diseño operativo, VidaLuz integrará una plataforma digital para ampliar su presencia en diversas regiones. MetLife anunció que la tecnología Xcelerator permitirá incorporar seguros embebidos, personalizar procesos y acortar tiempos de respuesta, con el objetivo de simplificar la contratación por medios electrónicos.
Exitus Credit señaló que el lanzamiento responde a un panorama donde solo 23% de la población mexicana cuenta con un seguro y donde 15% considera estos productos inaccesibles. La institución destacó que los servicios incluidos pretenden reducir cargas financieras asociadas con atención médica básica y asistencias frecuentes.
Murguía explicó que el proyecto incorporará un modelo binivel que combinará atención presencial con herramientas tecnológicas. De acuerdo con la firma, este enfoque busca llegar a sectores que no contratan seguros debido a la falta de información, costos elevados o procesos complejos.
El catálogo de VidaLuz integra opciones específicas para mujeres, adultos mayores y personas con padecimientos como problemas cardíacos. Las organizaciones detallaron que estas pólizas se diseñaron para responder a situaciones que suelen afectar directamente el presupuesto familiar.
MetLife México, Exitus Credit y Murguía aseguraron que la alianza pretende fortalecer la inclusión financiera y ampliar la cultura de prevención en el país. Con VidaLuz, las instituciones esperan acercar productos más claros y accesibles para familias que buscan alternativas de protección ajustadas a su realidad económica.
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