Ensenada contará con un nuevo destino para visitantes de cruceros tras el anuncio de Carnival Corporation, ITM Group y Hutchison Ports ECV. Las empresas confirmaron el desarrollo de Ensenada Bay Village–Treasures of Baja, un complejo que integrará espacios culturales, recreativos y gastronómicos dentro de la Terminal Ensenada Cruiseport Village (ECV).
Durante el evento de presentación, con la participación de autoridades federales, estatales y locales, se informó que el proyecto contempla una inversión superior a 26 millones de dólares bajo un esquema de colaboración pública y privada. Hutchison Ports ECV, que opera la terminal en concesión del Gobierno de México, forma parte de la alianza responsable de su construcción.
El concepto arquitectónico retoma elementos del estilo californiano del siglo XVIII. Según ITM Group, el desarrollo se estructurará en dos áreas principales: un parque de aventura y The Village, cuya ambientación incorpora fachadas mediterráneas, azulejos tradicionales y referencias históricas asociadas a Ensenada y antiguos pueblos de California.
La oferta incluirá tirolesas, recorridos en río, un paseo escénico en bote y el Dune Rally. También se integrarán degustaciones de chocolate y tequila, maridajes de vino y queso del Valle de Guadalupe, zonas de aguas termales, una piscina exclusiva para adultos denominada Baby Beach y espacios dedicados al bienestar. El plan considera actividades familiares, artesanías y propuestas culinarias locales.
Hutchison Ports ECV se mantiene como el puerto número uno del Pacífico mexicano en recepción de cruceros. La expectativa para el cierre de 2025 es alcanzar 360 arribos y 1.3 millones de pasajeros, con una derrama económica aproximada de 68 millones de dólares, basada en un gasto promedio de 63.68 dólares por visitante (BREA, 2024). Para 2026, las proyecciones estiman 375 arribos y cerca de 1.5 millones de pasajeros, lo que equivaldría a alrededor de 78 millones de dólares en derrama directa.
La construcción de Ensenada Bay Village tomará cerca de 24 meses y permitirá recibir hasta 9,000 turistas por día. El proyecto prevé la generación de 350 empleos directos y 800 indirectos, además de un incremento en el gasto promedio por pasajero.
Christine Duffy, presidenta de Carnival Cruise Line, señaló: “La presentación de hoy refleja nuestra visión compartida de crear destinos que inspiren orgullo y prosperidad”.
Mauricio Hamui, CEO de ITM Group, afirmó que la iniciativa apunta a fortalecer los destinos de cruceros en México con propuestas sostenibles y auténticas. “Al trabajar juntos, estamos creando oportunidades que fortalecen a las comunidades locales y realzan el atractivo de Baja para los visitantes de todo el mundo”, declaró.
Jorge Magno Lecona, director ejecutivo de Hutchison Ports para Latinoamérica y el Caribe, recordó el trabajo conjunto realizado durante más de una década para consolidar la idea original. Relató que el proyecto avanzó desde una propuesta inicial hasta un plan de negocios que debió detenerse durante la pandemia, para posteriormente retomarse con apoyo de los tres niveles de gobierno. “Hemos estado por todos lados… este es un gran lugar en Ensenada”, expresó.
La presentación incluyó números de mariachi y ballet folclórico, así como las primeras imágenes digitales del complejo. Al finalizar, los asistentes participaron en un almuerzo a bordo del crucero Carnival Panorama.























































































































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